Creating routine, engaging content online is challenging. Depending on your resources, it can be difficult to find the time to develop and share on your company’s social media platforms. To make it a habit, and help algorithms understand your posting frequency, it’s beneficial to develop a schedule for content. Even something as simple as a ‘behind-the-scenes’ photo at the office, a weekly tip, or monthly video series can impact your audience reach. The easier you make it for your platform and viewership to anticipate your content, whether it be daily, weekly, or monthly, the better your results will be. Developing a strong social community is a marathon, not a sprint. The goal is consistency over the long-term, so create a posting schedule that works with your available resources.

Providing clear, concise content is an important way to make your business social media page professional. Take a moment before you share to have another set of eyes review your post or read it out loud to ensure your message is clear. Not only is it important to check your grammar and spelling, but also make sure you are conveying your intended meaning in the post. Some questions to ask before you share might be: Who is my intended audience? Does this post add value to my viewership? What is the message I’m trying to convey? Being intentional and clear in your posts shows customers you take all aspects of your business seriously and will likely generate more opportunities for meaningful engagement.

Now that you have a schedule for putting out quality content, it is important that you are responding when opportunities for customer engagement happen! It is critical that once potential customers show interest in your products or services that you take that opportunity to start building a relationship. Otherwise, what is all this effort for? Monitoring your social media accounts can be difficult when you and your staff need to focus on the most important tasks of running your business. Fortunately, a select few call center solutions companies, like WESP Communications, offer comprehensive services to answer customers on all of your client touchpoints. Whether you receive a message on Facebook, an inquiry on LinkedIn, or a question on Instagram, WESP’s agents are able to answer in real-time. Responding to potential customers when they are actively seeking out your business is one of the best ways to turn an opportunity into a sale! Our shared-environment solution for social media customer service means that WESP can be answering your client inquiries on all your social media platforms, email, and phone at an affordable rate tailored to your business goals. After imputing your site log-ins into our Omni-channel application, WESP agents are now able to monitor all social media, email, telephone, and web-based client touchpoints in one convenient location. The Omni-channel allows all your accounts to be fully integrated and monitored 24/7 by our agents.

Learn more about WESP’s shared-environment services and customer service options here!