Avoid Getting Ghosted: How to Grow Your Business Leads & Get Paid

Owning your own business can be scary: balancing budgets, overseeing personnel, and handling difficult customers can leave even the bravest of us wanting to hide under the sheets in the morning! Thankfully, there are many ways to outsource some of the more… tedious… aspects of business so you can focus on the most important (and enjoyable) elements of running your company. Here are a few of the more frightful aspects of business ownership that can be outsourced to ensure you avoid the ‘Hocus Pocus’ (stick with us, the Halloween references end here):

1. Making Appointments & Sending Reminders

Scheduling appointments and sending appointment reminders to customers is a routine and important aspect of your business that can take-up a lot more of your day than you’d like. Some high-quality call centers can integrate with your existing appointment scheduling software to make, reschedule, and send reminder notices to customers. Outsourcing these tasks can be an inexpensive and simple way to allow you and your employees more time to devote to running and growing your business. There are a variety of flexible plans that can be tailored to your business’s requirements and budget. Does your company have a busy season? Hire a call center just for the season to limit the strain on your staff!

2. Collection Reminders

So you provided a service or product and now your customer has ghosted you (Ok, last pun. We promise!). Now comes the frustrating task of trying to get the payment you are owed. Call centers can provide live or automated collection reminders to customers who have overdue payments. Hiring a professional service that follows Federal Trade Commission (FTC) guidelines can remain persistent on collecting payments while you focus on running your business instead of tracking down clients.

3. Lead Generation and Qualification

Generating leads can be one of the most challenging aspects of business ownership. All businesses hope that eager customers come running in droves, but sometimes leads have to be targeted and educated on the benefits of your service or product. Walking a potential customer through the value of your business can take several discussions and follow-ups to turn a lead into a customer. Even the most exciting and innovative of products and services can take a while to generate the necessary “buzz” that brings customers to you. Hiring a service to profile your ideal customers, identify and qualify prospects and manage lead distribution to your sales staff—all while developing, maintaining, and verifying your lists and databases—can take a lot of the guesswork and time-consuming research off your hands!

4. Telemarketing & Telesales

Once your leads have been generated the next step is to turn those leads into clients— that’s where telemarking and telesales comes in. Some leads can leave you dangling for months, hemming and hawing over whether they want to become a customer. Telemarketing can take your leads and provide the necessary resources and manpower to perform target audience campaigns for selling your products and/or services. Telemarketing helps to generate interest and awareness for your product or service. Working with a telesales team, telemarketers help to identify potential sales leads and provide data for the telesales team to take the sales opportunity. Telemarketing and telesales campaigns can help increase brand recognition and sales without the large overhead costs. There are many options that can be tailored to your budget and sales goals!